Use case · Client presentations
Your client cannot read a 2D plan.
They nod politely, then ask, “but what will it actually look like?” Brickrat turns the SketchUp model on your screen into a walkthrough they open in any browser — and steer themselves.
The pain
Every residential pitch dies in the same way.
You spent four weeks on the plans. The model is tight, the elevations are clean, the rendered hero shot looks great on your laptop. You print the lot at A2 and walk into the meeting confident.
Twenty minutes in, your client is squinting at the floor plan. They are trying to imagine standing in the master bedroom and looking at the window. They cannot. They ask the same three questions you have been answering for a decade. “Where is the kitchen again? How big is this room really? What does it feel like at night?”
You try the rendered images. They flick through them in twenty seconds and ask if you can show them another angle. By the end of the meeting you have not closed anything — you have agreed to come back next week with more renders.
The shift
Send a link. Let them walk in.
Brickrat takes your finished SketchUp file and publishes it as an interactive walkthrough — first-person camera, baked lighting, real furniture in the rooms. Your client opens the link on their phone in the auto on the way home and walks through the house themselves.
01 · Before the meeting
Bake the walkthrough on a Tuesday afternoon
Open the .skp you finished last night in Brickrat. Place lights for the time of day your client meets in. Drop in furniture that matches the brief. Hit bake. The walkthrough URL is in your clipboard before you make coffee.
02 · In the meeting
Send the link, watch them walk in
No projector hookup, no screen-share fumble. Paste the link into the WhatsApp thread or email. Your client opens it on their laptop or phone and steps into the entry hall — first-person, full lighting, the couch they asked for in the living room.
03 · When they ask “what about this wall?”
They walk over and look
No more pointing at a 2D plan. They walk to the kitchen themselves, turn around, look up at the ceiling height, look out the window. The conversation moves from “I cannot picture it” to “what if we move this here?”. Same meeting, completely different energy.
04 · After the revision
Re-bake. Same link. They re-open it.
Move the wall in SketchUp. Re-bake in Brickrat. The link in their inbox now serves the new version. No new attachment, no version-3-final-final.mp4. They click the same URL and walk the updated house.
Close residential deals faster
Clients who can walk the house make decisions in days, not weeks. Fewer “let me think about it” follow-ups. Fewer signatures stuck on “I cannot picture the master bedroom”.
Cut revision cycles
Most revisions are misunderstandings — the client thought the kitchen was bigger, the window was higher, the corridor was somewhere else. A walkthrough kills that ambiguity in the first meeting.
Stand out from the firm down the road
When the next architect shows up with printed plans, you show up with a link the client can open before the second meeting. That difference, on a residential pitch, is often the entire pitch.
Ship interactive on every project, not just the premium ones
A rendered video at ₹1.5–5 lakh per project meant interactive only on the big jobs. At ₹2,000–6,000/month for unlimited walkthroughs, every client on your desk gets the same experience.
For your client
What they actually do with the link.
They tap it on WhatsApp. The walkthrough loads in their phone browser in a few seconds — no app store, no plugin, no account. They drag a finger to look around and tap arrows to walk forward. Most clients spend ten minutes inside their own house before they call you back with two questions instead of twenty.
Walk your next client through the house.
Join the beta. We will send you a private link to the desktop app — your next pitch can be a walkthrough.