Brickrat vs rendering agencies
One agency video. Or a year of Brickrat.
A single rendered video from a Mumbai or Bengaluru agency runs ₹1.5–5 lakh and takes two to four weeks. For roughly the same money, every project on your desk gets an interactive walkthrough — for the next year.
Side by side
The math, line by line.
Rendering agency
Brickrat
Cost per project
₹1.5L – ₹5L per video
From ₹2,000 / month, unlimited walkthroughs across every project
Annual cost (10 projects)
₹15L – ₹50L
₹24,000 – ₹72,000
Turnaround
2 – 4 weeks per video
Same day from your finished SketchUp file
Output
A pre-rendered MP4 your client watches
An interactive walkthrough your client steers
Revisions
Re-render, re-quote, re-bill
Re-bake the .skp, the same link serves the new version
How clients view it
YouTube / WeTransfer link or a 200MB MP4
Browser link, opens on any device, no install
Camera path
Pre-decided by the agency
Decided by your client in the moment
Who controls the file
Agency keeps the source, you get the MP4
You keep the SketchUp, the bake stays on your machine
Agency benchmarks reflect typical residential walkthrough quotes from Mumbai, Bengaluru and Kochi-area studios in 2025–26. Your mileage may vary.
When an agency video is still the right call
- You need a 4K cinematic flythrough for a sales brochure or social ad
- The deliverable is a film with motion graphics, voice-over and music
- A single high-budget client expects pre-rendered hero imagery
When Brickrat is the right call
- Your client has trouble reading 2D plans and needs to feel the space
- You want every project to get an interactive presentation, not just the premium ones
- You need to ship something between Tuesday and Friday, not in three weeks
- Revisions are the norm, not the exception
FAQ
Questions firms ask before signing up.
- How does Brickrat replace an agency video?
- It replaces the use case, not the format. Most agency videos are commissioned because the architect needed the client to feel the space — that is exactly what an interactive walkthrough does, faster and at a fraction of the cost. If you needed the video specifically for a TV ad or sales brochure, that is a different job and an agency is still the right call.
- How much does an architectural walkthrough cost in India?
- Pre-rendered video from Mumbai, Bengaluru or NCR-based agencies typically runs ₹1.5L–5L per project, with 2–4 week turnaround. Interactive walkthrough software (Brickrat, Shapespark) runs ₹2,000–25,000/month covering every project on your desk.
- Will an interactive walkthrough look as good as an agency render?
- No, and we will not pretend otherwise. A bespoke 4K render with hand-crafted lighting and 30 hours of post will always be more cinematic. A Brickrat walkthrough is a different format — playable, immediate, and the client controls the camera. For a residential pitch, that trade is usually worth it.
- Can I use both?
- Many architects do. Use Brickrat on every project to walk clients through the design and capture their reactions. Commission a rendered video from an agency for the marketing assets when the project is finalised.
- What about revisions during construction?
- Re-bake the model, the link updates in place. With an agency video every revision is a new quote and another two weeks. With Brickrat the client opens the same URL and walks the new version that evening.
Walkthrough every project.
Stop reserving the wow factor for the premium client. Join the beta and ship a walkthrough on your next pitch this week.